HAIR & BEAUTY

DOVE SOFT FOAMING FACIAL WASH - [activation]
So Rich, It Deserves a Soft Serve.

Dove launched a facial wash with a rich, creamy texture as smooth and indulgent as soft-serve ice cream. We brought that product experience to life with a branded Soft Cone Truck, touring high-traffic locations and inviting consumers to experience the unexpected texture of Dove facial wash in a playful, sensory way.