RECENT WORK

Integrated Thinking. Real-World Results.

• Creative Systems• AI-Assisted Production• Visual Development

85 YEARS OF SHARED HISTORY.

KPMG's story is closely intertwined with Singapore's journey. To mark the firm's 85th anniversary, we recreated iconic chapters from the nation's past and seamlessly blended them with the present. Through AI-assisted visual development and production workflows, history was brought to life in a way that celebrated both Singapore's heritage and KPMG's longstanding role in nation building.

KPMG WORK →B2B PROJECTS →

KPMG 85 th KV.mp4

• TVC / YouTube Ads

AMERICAN TOURISTER

A series of product-focused campaigns that combined strategic storytelling with clear demonstration. By moving beyond traditional feature-led communication, these projects helped audiences understand not just how products work, but why they matter.

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SELECTED WORK

Integrated Thinking. Real-World Results.

• Strategy & Creative Development
• Integrated Campaign • Public Sector

BEYOND FOUR WALLS

Reframing the value of HDB living through integrated storytelling.

Campaign that reframed the value of public housing from square footage to the communities and amenities that shape everyday life.

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MARKIES AWARDS 2020, FINALISTS
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• PR • Experiential Activation
• Heritage & Culture

DISAPPEARING RAFFLES

Reigniting interest in Singapore's founding story.

In conjunction with the Singapore Bicentennial, we sparked nationwide conversation by making Stamford Raffles disappear in plain sight, earning coverage from Al Jazeera, CNA and other local and international media.

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CREATIVE CIRCLE AWARDS
GOLD - PR GONGS
SILVER - OUTDOOR GONGS

• Global B2B Campaign • Technology

THINK ANYTHING.
MAKE EVERYTHING.

Shifting the focus from specs to possibilities.

Workstation advertising typically focuses on power and performance. By shifting the conversation from specifications to possibilities, we positioned Lenovo ThinkStation as the tool that turns inspiration into creation—driving sales growth, strengthening brand affinity and building a global community of creators.

VIEW MORE B2B PROJECTS →THE GLOBAL ACE AWARDS -
4 GOLDS
GRAPHIS INT. ADVTG. AWARDS -
2 GOLDS 2 SILVERS

CREATIVE CIRCLE AWARDS
GOLD - PR GONGS
SILVER - OUTDOOR GONGS

• Social Content • Event Marketing
• Sustainability

SWING FOR THE GAME CHANGERS

Leveraging a world-class golf tournament to spotlight sustainability.

When the HSBC Women's World Championship returned to Sentosa Golf Club—one of the world's most sustainable golf courses—we shifted attention beyond the competition to three women driving environmental change. The campaign transformed a sporting event into a platform for sustainability and positive impact.

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VIEW BRANDED CONTENT WORK →

The Loyalty & Engagement Award,: Gold Mob-ex Award; Silver
Marketing Interactive Engagements Awards
Marketing Excellence Award: Silver (Excellence in sponsorship activation)

• Design & UX/UI • AR Experience
• Retail & Beauty

SHISEIDO FOREST VALLEY

Bringing Shiseido's philosophy of beauty to life through augmented reality.

A location-aware mobile experience created for SHISEIDO FOREST VALLEY, translating the brand's philosophy of science and beauty into an immersive sensory journey. Powered by Bluetooth beacon technology, the app guides visitors through four distinct experiential zones while a bespoke identity system and logo suite extend the SHISEIDO brand into the physical space.

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• Narrative Design
• B2B Communications
• Explainer Content

COMPLEXITY,
MADE CLEAR.

From interactive experiences to explainer content, helping people understand what matters.

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DATAVILLE →

Making data protection tangible through play.

To launch a new digital product, we created a 16-bit interactive game that helped people understand the value of personal data. By turning abstract concepts into everyday choices, the experience transformed awareness into action.