Embedded Files
Making the complex comprehensible through storytelling, visual thinking and experience design.
AFFINIDI DATAVILLE
AFFINIDI DATAVILLE
Our digital footprint follows us everywhere.
Our digital footprint follows us everywhere.
To help people understand the value of their personal data, we created Dataville, a 16-bit interactive game built around a simple truth: protecting your data is no different from protecting your valuables at home.
Through a series of choices and consequences, players saw their homes transform from dilapidated sheds into secure fortresses—making the importance of data privacy impossible to ignore.
Mr Lim’s Shop of Visual Treasure champions local artists, pairing heavyweights with emerging voices. Their work reflects the zeitgeist, often offering socially conscious commentary on Singapore’s challenges and the everyday struggles of its people. Drawing on visual cues from traditional Chinese medicine, the exhibition frames art as both acupuncture and pain relief--stimulating, balancing, and soothing the cultural pulse.
T-SWAG
PACKAGING DESIGN
EVENT POSTER
EVENT SOCIAL MEDIA GIF
ECONOMIST JAPAN DIRECT MAIL
SHISEIDO FOREST VALLEY SENSE APP & VISUAL SYSTEM
How do you guide people through an experience designed to awaken the senses without dictating how they should explore it?
For Shiseido's SENSE project, we created a location-aware mobile companion that placed discovery in the hands of the visitor.
Using Bluetooth beacons, the app responded to a participant's location and guided them through four sensory zones, each offering a distinct experience. Visitors could start anywhere, choose their own route and engage with the installation on their own terms.
The result was a seamless blend of narrative, technology and UX that transformed navigation into an integral part of the story.
AUGMENTED REALITY APP
CHANGI AIRPORT T4 B2B BOOKLET
MASTERCARD X CHANGI AIRPORT PROMO BILLBOARD
TOOLKITS
CAG2095_Free SG Tour Logo Develop_ToolKit.pdf20190627_Lazada Visual Guide - Brand Refresh & Mid-Year Festival_Final.pdfHeinebr0688_Complicit_vert.pdf
Page updated
Report abuse