Embedded Files
Transforming brand messages into stories people choose to watch, share and remember.
My Changi Story series of user-generated stories released on SG’s 50th birthday, for people to tell their unique stories and encounters with Changi.
Short films introduced viewers to different career options in working for the best airport in the world. This aim to attract talented individuals to join the organisation.
CHANGI AIRPORT GROUP
DIVISION VIDEOS
Through six short films, viewers were introduced to diverse career opportunities across the organisation. The campaign was designed to attract talented individuals to join the team behind one of the world's leading airports.
AIRPORT EMERGENCY SERVICE
AIRPORT MANAGEMENT
FINANCE & HR
COMMERCIAL
AIRHUB
ENGINEERING & DEVELOPMENT
BEHIND CHANGI was a webisode series to showcase different functions of the airport, and what happens behind the scenes. Unravelling mysteries from baggage logistic, airline food preparation to airport emergency services, this was hosted by Singaporean celebrity Michelle Chia.
The content leads viewers to the campaign microsite, where it coupled with a recruitment drive to attract talented individuals to join the organisation.
Follow That Bag
Walk On The Wild Side
Fire, Camera, Action
On Today's Menu
Fresh from the Runways
In Mint Condition
Petalclouds is a key development for the new Changi Airport T4. With art being a key pillar for the airport, we created an artistic video showcasing the installation in its full glory, inviting people to see it in person.
The centrepiece of Terminal 4, Petalclouds is a majestic kinetic sculpture comprising six structures suspended 200m across the Central Galleria. Its movements are synchronised with animated lighting and music, presenting a seamless amalgamation of art, music and science.
A MILLION TIMES @ CHANGI
A MILLION TIMES @ CHANGI
One of the world's largest kinetic artworks, A Million Times at Changi transforms the passage of time into a mesmerising display of synchronised movement. Created by Stockholm-based collective Humans Since 1982, the installation comprises 1,008 clock motors whose hands move from chaotic spins into precisely choreographed patterns.
CHANGI PREMIER AVIATION HUB
CHANGI PREMIER AVIATION HUB
A strategic brand film showcasing the scale, connectivity and operational excellence that position Changi Airport as the region's premier aviation hub.
ROUND THE WORLD IN TWENTY STEPS
ROUND THE WORLD IN TWENTY STEPS
Created in partnership with Gardens by the Bay, this installation featured terrariums housing miniature recreations of iconic landmarks from around the world, allowing visitors to travel the globe in just twenty steps.
Leveraging this high-profile tournament, we shared the spotlight of golf with sustainability – focusing on real-life game changers passionate about driving sustainable change for the good of Singapore and the planet.
AWARDS →
The Loyalty & Engagement Award,Gold (Team of the Year- Agency) Mob-ex AwardSilver (Best use of KOL)Shortlist, (Best us of Social)
Marketing Interactive Engagements Awards 2021
Finalists: Best use of Contents,Finalists: CSR,Finalists: Integrated Media,Finalists: Content Marketing
Marketing Excellence Award 2021Silver (Excellence in sponsorship activation)
Marketing Interactive Engagements Awards 2021
Finalists: Best use of Contents,Finalists: CSR,Finalists: Integrated Media,Finalists: Content Marketing
Marketing Excellence Award 2021Silver (Excellence in sponsorship activation)
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