Embedded Files
Building connected campaigns where every platform plays a role in telling a larger brand story.
Reframing the value of HDB living through an integrated campaign.
Reframing the value of HDB living through an integrated campaign.
To redefine the value of public housing, we shifted the conversation away from apartment size and towards the shared spaces that shape everyday life. The campaign celebrated void decks, linkways and fitness corners as the places where communities are built and memories are made. Brand affinity increased significantly across all key drivers, and the campaign was later shared by Singapore's Prime Minister.
MARKIES AWARDS 2020, FINALISTS
FILM : THE LINKWAY
FILM : THE VOID DECK
FILM : THE FITNESS CORNER
WEBSITE
SOCIAL POST : The films are recut, repurposed and retargeted to each segment of the population. Over 89 targeted content with unique massages covering all target segment of singaporeanEach post addresses their concerns and highlights efforts and policies that are in place. These posts lead Singaporeans to its campaign site to learn more of the town planning.
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