SURVIVING THE CORPORATE JUNGLE

BEROCCA

BAYER (INTERGRATED / ACTIVATION)

CASE STUDY

BUS STOP POSTERS

SAMPLING GIVEAWAYSInside each brochure contains 2 doses of Berocca and a discount coupon. These samples are given away during the activation event where passerby are greeted by our brand ambassadors.

ACTIVATIONOver four days, our corporate animal ran loose in Singapore's CBD. They turned heads, met curious passersby and introduced themselves with their name cards. They were followed by a sampling activation with Berocca brand ambassadors who present them with the office survival guide.

MAKING OF THE OFFICE ANIMALS

ACTIVATION

NAME CARDS GIVEN AWAY BY THE ANIMALS

RADIO COMMERCIAL