DATAVILLE

We leave traces of ourselves behind everywhere we go.

Shopping history, health queries, locations, private messages, even offline

These personal footprints don’t disappear even after you leave

But it’s hard to see that

So we designed a 16-bit interactive game to make a clear point

Protecting your data is the same as protecting your valuables at home

The results opened people’s eyes

Participants saw how they treat their data determines where they live

From dilapidated sheds to solid fortresses