B2B

THE PRODUCT:

Lenovo ThinkStations are powerful workstations used by engineers, architects, designers and animators. They simplify complex computations thereby increasing productivity and profitability.

THE PROBLEM:

While workstations are used by right-brained creators, Lenovo and the industry’s communications had remained left-brained. This was a missed opportunity for Lenovo, as it was the workstation of choice for dynamic brands like Dreamworks, Aston Martin and F1.

Lenovo needed a campaign to relaunch ThinkStations and increase brand awareness. 

THE SOLUTION: 

We shifted the narrative from the industry norm of Power and Performance, to one of Promise and Possibility.

Our creative approach was simple: If you can think of an idea, you can make it come to life on a Lenovo ThinkStation. 

It was summed up in the campaign line: 

THINK ANYTHING. MAKE EVERYTHING.

RESULTS:

The campaign outperformed client expectations for brand impressions, website visits, return website visits, click-through rates and view-through rates. (Figures are confidential.)

However, the campaign's success was not just in numbers. It has forged a strong bond between Lenovo Thinkstation and creators worldwide.

But perhaps the most important result, is making creative minds feel that if they can think it, they can make it on a Lenovo ThinkStation.