Embedded Files
WHO WE ARE
WHO WE ARE
At UmamiX, we’re a nimble team of ex-network agency pros with over 20 years of experience across advertising, design, branding, digital, and everything in between. We’ve left behind the layers and ego to work smarter, sharper, and faster—delivering great creative with more heart, no fluff, and just solid work that works.
BRANDS WE'VE ROLLED UP OUR SLEEVES FOR:
Tech & Telco Lenovo, Microsoft, Nokia, Citibank (Digital), Affinidi.com, NCS
Finance & Property Mastercard, JLL, HSBC, Citibank, Housing Development Board
FMCG & Consumer Goods Unilever (Sunsilk, Dove, Ponds), Bayer, Friso, Anlene, Kellogg's, ABC Stout, Heineken
Retail & eCommerce Lazada, American Tourister
Automotive Audi, Honda
Airlines & Travel Changi Airport, Finnair, SilkAir
Government & Institutions Economic Development Board Singapore, National Council Against Drug Abuse, Housing Development Board, Little Skool-House
Food & Beverage Pizza Hut, Heineken, ABC Stout
Lifestyle & Sports ASIC.
Founder | Creative Director | Award-Winning Brand Strategist
Minzie Liyu is a multi-award-winning Creative Director with over 20 years of experience crafting brand strategy into compelling, results-driven visual stories across the Asia-Pacific region. As a rare blend of commercial strategist and fine artist, he merges creativity with business insight to lead branding campaigns that resonate emotionally and drive measurable impact.
Minzie has elevated over 30 global and regional brands—including Mastercard, HSBC, Lenovo, Audi, Changi Airport, and HDB—through integrated marketing campaigns, digital content, brand architecture, and experience design.
Recognized for his ability to turn complexity into clarity, Minzie leads cross-functional creative teams to win pitches, inspire audiences, and deliver standout work that boosts brand visibility and engagement. His passion for sustainability, community, and meaningful design informs every project, bringing together storytelling, strategy, and soul to create branding that moves people—and businesses—forward.
Page updated
Google Sites
Report abuse