Leveraging this high-profile tournament, we shared the spotlight of golf with sustainability – focusing on real-life game changers passionate about driving sustainable change for the good of Singapore and the planet.
BEHIND CHANGI was a webisode series to showcase different functions of the airport, and what happens behind the scenes. Unravelling mysteries from baggage logistic, airline food preparation to airport emergency services, this was hosted by Singaporean celebrity Michelle Chia.
The content leads viewers to the campaign microsite, where it coupled with a recruitment drive to attract talented individuals to join the organisation.
Short films introduced viewers to different career options in working for the best airport in the world. This aim to attract talented individuals to join the organisation.
CHANGI AIRPORT GROUP DIVISION VIDEOS
6 Short films introduces each of Changi's 6 divisions that makes up the best airport experience in the world.
My Changi Story series of user-generated stories released on SG’s 50th birthday, for people to tell their unique stories and encounters with Changi.
Petalclouds is a key development for the new Changi Airport T4. With art being a key pillar for the airport, we created an artistic video showcasing the installation in its full glory, inviting people to see it in person.
The centrepiece of Terminal 4, Petalclouds is a majestic kinetic sculpture comprising six structures suspended 200m across the Central Galleria. Its movements are synchronised with animated lighting and music, presenting a seamless amalgamation of art, music and science.
A Million Times at Changi is both a kinetic sculpture and functioning clock. Its hands move from unpredictable and mechanical spinning to a series of perfectly synchronised designs and patterns. Developed by Stockholm-based artist collective, Humans Since 1982, the artwork is a visual representation of the concept of time. Together with its 1,008 stepper motors, the artwork is an interplay between the fundamental character of an analogue clock and the beauty of synchronised movement. It reinvents the presentation of time—a core element of Changi Airport’s functionality—to offer delightful moments.
7.5m wide and 3.4m tall, A Million Times at Changi is one of the biggest kinetic artworks in the world.