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Creating value through meaningful connections with customers, via an well-executed brand experience
Golf as a sport, has always been hot on the debate of sustainability – or rather being unsustainable. Can the HSBC Women’s World Championship, played on the world’s most sustainable golf course, be the springboard to driving positive change that is good for the environment?
Leveraging this high-profile tournament, we shared the spotlight of golf with sustainability – focusing on real-life game changers passionate about driving sustainable change for the good of Singapore and the planet.
Leveraging this high-profile tournament, we shared the spotlight of golf with sustainability – focusing on real-life game changers passionate about driving sustainable change for the good of Singapore and the planet.
Over four days, our corporate animal ran loose in Singapore's CBD. They turned heads, met curious passersby and introduced themselves with their name cards. They were followed by a sampling activation with Berocca brand ambassadors who present them with the office survival guide.
Giant roving installation of interactive travel journal
Bringing an inflight experience to a cinema near you
CHANGI Millionaire
CHANGI Millionaire
Kept a golden human statue levitated next to a tower of gold bar. Turned a few heads with a touch of bling.
GARDENS BY THE BAY MINIATURE WORLD INSTALLATION
GARDENS BY THE BAY MINIATURE WORLD INSTALLATION
Travel around the world in 20 steps. Visit (miniature) landmarks in lush terrarium.
DOve Soft cream Day Van
DOve Soft cream Day Van
A foaming facial wash so creamy and gentle it's almost like a soft cone treat for your face. Launched in conjunction with world soft cream day, we staged an sampling event with a soft cone truck and specialty flavoured soft cream created by a local celebrity chef.
CHANGI 500TH AWARDS
CHANGI 500TH AWARDS
500 awards was a significant milestone for Changi, and we wanted to celebrate it in a way that was authentic to them. We created the idea of doing a coffee giveaway by the senior management of cag to thank passengers and employees for their support.
iShop Changi Launch
iShop Changi Launch
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