Embedded Files
SINGAPORE RED CROSS Bleeding Poster
The Blood Bank is Bleeding
Every year, during Singapore's rainy season, the Red Cross Bloodbank gets dangerously low on blood becuase donors are reluctant to brave the rain and come donate. The brief was to highlight the often ignored, but highly critical problem.
Printed with a special red ink that runs when rained on, this bus stop poster creates a bloody mess as it delivers its alarming message. As the rainy season trudges on, the poster gets whiter and whiter - reminding the public the dire state the blood bank is in. Urging them to donate regularly, rain or shine.
SILVER - Singapore Outdoor Advertising Award, SILVER - Singapore Ink Award, (Outdoor)BRONZE - Asia Pacific Ad Fest 2006, (Outdoor)FINALIST - Spikes Asia 2005, (Outdoor)IN BOOK - Communication Art, (Public service poster)
BEFORE RAIN
AFTER RAIN
AUDI A3 LAUNCH
ECONOMIST JAPAN DIRECT MAIL
CHANGI AIRPORT X MASTERCARD
BILLBOARD
HARTZ ULTRAGUARD FLEA SHAMPOO
HEINEKEN STAR BAR
Not all bars are created equal. Only establishments that observe the strictest serving rules like temperature, aromatic freshness and the "two fingers" form head are deemed to be a Heineken Star Bar.
NOKIA
Once, an innovation leader of mobile phones introduced an era of colours and excitement while competitors struggled to keep up with their black and clamshell phones. .
NOKIA 3330 - COLOUR MMS
NOKIA 3200 - INTERCHANGEABLE COVERS
FIRST TITANIUM PHONE
MOBILE GAMING
NOKIA 8310 - FASHION & STYLE
REAL MUSIC RINGTONES
HEINEKEN GLOBAL CREDENTIAL PRINT CAMPAIGN
CHANGI AIRPORT T4
DISCOVERY CHANNEL
MAGIC CASTLE
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