HSBC GAME CHANGERS

BRIEF:

Golf as a sport, has always been hot on the debate of sustainability – or rather being unsustainable. Can the HSBC Women’s World Championship, played on the world’s most sustainable golf course, be the springboard to driving positive change that is good for the environment?

IDEA:

Leveraging this high-profile tournament, we shared the spotlight of golf with sustainability – focusing on real-life game changers passionate about driving sustainable change for the good of Singapore and the planet.

RESULTS:

5.8 Million media impressions, 2.8 millions campaign reach, 405K total engagement, exceedingly high engagement rate of 8.38% in all Singapore Facebook users.