BREAKFAST DRAMA

BRIEF:

Make mums feel special on Mother’s Day.

IDEA:

Talking to children, we learned some had

never eaten breakfast with their busy moms.

So we surprised mums in an office with

breakfast prepared by their kids.

After eating breakfast together for the first

time, the children promised to free up

mums’ time in the morning. So they could

have breakfast together again.

RESULTS:

In 10 days the film had 1.5 million views and

13,750,000 impressions.